Our Story
AmpleBosom is an independent business specialising in offering a wide range of bras, underwear, nightwear, swimwear and lingerie from the world’s leading brands.
Our Story
Owner and founder, Sally Robinson, started AmpleBosom from her Yorkshire farmhouse in 1999 having been inspired by one of her employees who struggled to find a nice bra for her wedding day. Sally subsequently spotted a gap in the market and hasn’t looked back since! The story of the business has been spread far and wide, including a number of articles on BBC News and you can read about us as Farm of the Week in the Yorkshire Post and our farm diversification story in the Farmers Guardian.
Today, we supply bras and underwear worldwide and handpick the very best collections from a number of designers including the renowned: Empreinte, Elomi and Fantasie.
Over the years, Sally and AmpleBosom have received several awards recognising both Sally’s entrepreneurship and rural diversification, as well as the business’ success as an online retailer.
Our Personal Service
At AmpleBosom, we firmly believe in the importance of personal, high quality service. Our friendly and knowledgeable team are bra fitting specialists, and with over 20 years' experience, we have helped thousands of women to find underwear that’s right for them.
If you struggle to find great fitting, comfortable underwear, or are unsure which style suits you best, the chances are we’ve helped lots of ladies with similar concerns before and we’ll be able to help you too!
Customers who live locally are welcome to visit our head office in North Yorkshire for a personal bra fitting appointment, and virtual appointments are available for those living further afield or overseas.
Our team are only ever a phone call away to offer advice and guidance.
Our extensive ranges
We have an extensive collection of bras ranging from a 28AA to a 58N. Sally believes size and shape should not limit your choice, and with a wide range of: lingerie, nightwear, shapewear and swimwear available in a wide range of styles and sizes, we will never try to make our customers fit into one particular brand or size.
Stay in North Yorkshire
Alongside our head office, we have a collection of stunning holiday cottages offering the perfect escape to the country. You can find out more and book your stay here: Valley View Farm Cottages
How To Find Us
Please phone 01439 798 388 and make an appointment to visit AmpleBosom.com
Directions By Car
Leave the A1 by the A168, junction 49, to Thirsk, and then follow the Scarborough & East Coast road, the A170.
Seven miles out of Thirsk the road climbs steeply up Sutton Bank, follow this road until you come to Cold Kirby and you will see a left hand sign to Old Byland, follow this quiet road and after approx 2 miles you will find Valley View Farm, the home to AmpleBosom.com.
Address & Telephone Number
AmpleBosom.com, Old Byland, Helmsley, York, YO62 5LG
Tel: 01439 798 388
Get in Touch with AmpleBosom.com
If you would like our expert help in finding a well-fitting and comfortable bra, please give our friendly team of bra specialists a call on 01439 798388, or drop us an email. We’ll be happy to help!
You can also follow us on Facebook and sign up to our Facebook group. Here, you can ask questions and seek guidance from our team, and we’ll share our top recommendations, latest arrivals, and answers to commonly asked bra fitting questions. You can also chat with like-minded ladies and share your favourite styles and brands with each other.
If you would like to get the latest news on our bras and lingerie, with advice and product reviews, sign up to our weekly newsletter.
AmpleBosom updated page 20/05/2025.